Bridging the Digital Divide

CMOs now own the largest share of the customer journey - and customer service is now merging into marketers’ digital strategies.

Email Design Basics

A crash course in the essentials of email design, this guide introduces the three stages of email interaction and solutions to several design challenges, from responsive design to image blocking.
www.exacttarget.com/design-toolkit

Adding “White Space” to Your Email Program

Silverpop’s Loren McDonald highlights ways marketers can spice up their email programs with “white space” — providing helpful information on an email program’s cadence, frequency and tone.

Campaign Monitor Editor Demo

A quick demo of the Campaign Monitor editor in action. Build a template for the editor by adding a few simple tags to any HTML page.

Campaign Monitor Editor Demo from Campaign Monitor on Vimeo.

100 Inspiring Subject Lines

Untitled Document The guys at Exact Target have collected some of the most inspiring email subject lines from the last couple of years. Read all about them here:http://www.exacttarget.com/blog/100-i…
     

Philip Evans how data will transform business

What does the future of business look like? In an informative talk, Philip Evans gives a quick primer on two long-standing theories in strategy — and explains why he thinks they are essentially invalid.

     

Gmail’s New Image-Handling Changes: What Marketers Need to Know

Silverpop’s Loren McDonald details what marketers need to know, and what to expect, with Gmail’s recent changes to its inbox.

     

Annette Heuser: The 3 agencies with the power to make or break economies

The way we rate national economies is all wrong, says rating agency reformer Annette Heuser. With mysterious and obscure methods, three private US-based credit rating agencies wield immense power over national economies across the globe, and the outcomes can be catastrophic. But what if there was another way? In this bold talk, Heuser shares her vision for a non-profit agency that would bring more equality and justice into the mix.
Annette Heuser proposes critical reforms to loosen the iron grip of rating agencies on national credit scores. Full bio »

     

President Obama announces Prezi & Adobe as partners in the ConnectED initiative

Prezi has joined Apple, Adobe, and others to support education through President Barack Obama’s ConnectED initiative. Watch the President’s speech from the White House Film Festival on Friday, Feb. 28, 2014 to hear him announce Prezi’s and Adobe’s contributions to hundreds of thousands of schools and educators across the United States.

     

Catherine Bracy: Why good hackers make good citizens

Hacking is about more than mischief-making or political subversion. As Catherine Bracy describes in this spirited talk, it can be just as much a force for good as it is for evil. She spins through some inspiring civically-minded projects in Honolulu, Oakland and Mexico City — and makes a compelling case that we all have what it takes to get involved.

     

David McCandless: The beauty of data visualization

David McCandless turns complex data sets (like worldwide military spending, media buzz, Facebook status updates) into beautiful, simple diagrams that tease out unseen patterns and connections. Good design, he suggests, is the best way to navigate information glut — and it may just change the way we see the world.

     

Opportunities Created from Integrating Behavioral and Purchase Data

Silverpop speaks with Windsor Circle’s Co-Founder & CEO about the intelligent approach to intergrating behavioral and purchase data.

     

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